The history of Seimei

Basic Concept and Objective

Foods with honest consideration

The concept behind Seimei started from the idea that we wanted to make a difference. Based on the development and production of unique foods SEIMEI wish, through its fund to support charitable purposes. We use our products as a medium to convey this information so our consumers are made aware that they are helping to make a difference and support a good cause when purchasing one of SEIMEI’s products.

SEIMEI’s products are developed and manufactured in-house. Behind this is the entrepreneur company Planteriet on Lolland, where the products were originally developed. Good things attract each other, and the thoughts of Planteriet and SEIMEI are in harmony, we are now pleased to present the best of both worlds, under the brand SEIMEI WISH.

SEIMEI means vitality. A name commits and we provide value via the company’s cornerstone. 100% charity and food with honest consideration.

Honest thoughtfulness for us, is drinking and eating products that we can eat again and again, with a clear conscience. They must be fresh, and it must make sense to drink or eat them. They taste good, and they have to be something new. An alternative to the many products available in the milk and juices/smoothies products, but they must have their own profile. They have been given that with WISH by SEIMEI.

Sustainability is essential. We wish for products made from Nordic ingredients and not a lot of exotic combinations where raw materials and products have travelled the world to reach consumers.

As this wasn’t on the market, we decided to make them! We hope that our wants and needs also a hit with you – and hereby invite you to become a part of SEIMEI’s Universe

We dream of giving the world even more joy and health, by getting the very best out of nature’s own ingredients.

We dream of the day when WISH by SEIMEI has left its mark everywhere in the world – with a focus on

process local fruits, vegetables and corn for healthy and nutritious food and where the SEIMEI Foundation helps a lot of people and make a difference through their donations.

Helena Christensen is the President of the Fund and is also SEIMEI’s face in the campaign images and more.

The concept

In Seimei we are very aware of the content of our concept and our products. All decisions are made with a focus on reflection and care. Our customers are offered the best, that’s why we produce light products in terms of calories. Fresh products in terms of regular musts of fruit and berries. Fresh grinding of Danish organic, gluten-free whole grain oats and no additives at all. In short, new products – in terms of content and our manufacturing method – a brand new concept.

SEIMEI’s concept covers the entire value chain. We have partnerships with selected raw materials suppliers. We have our own development and production facilities and own logistics to ensure that the finished products get out to the consumers. We have a short path from thought to action, and can switch production and range according to what the consumer wants.

In our future we dream about coming face to face with the consumer in our own marketing place where all the news will be presented, but also developed in collaboration with our most valued partners – customers.

We want to create visibility for the entire SEIMEI Universe. A visibility that with our unique products can be copied to the world. We have so much to give, and we are ready to share.

Our values

In collaboration with high-profile personalities selected by Helena Christensen the SEIMEI Foundation does charity work with the heart as the sender.

THE MISSION

SEIMEI is an innovative, quality-conscious and socially responsible business that creates healthy, fresh and tasty food in the world.

Our vision

SEIMEI’s vision is to move people and opinions in the world by being a practical and exemplary example of sustainable production with optimum resource utilization.